Allbooks Review Int. June 2013 Newsletter
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world use our service.Great coverage for your book for twelve months +.Our
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SUCCESS STORIES
Seventh Dimension -
The Door, A Young Adult Christian Fantasy, has been honored as a
"Finalist" in the "Fiction: Visionary" category of the 2013
International Book Awards. Seventh Dimension - The Door was also a finalist in
the 2013 Grace Awards and 2013 Selah Awards for Christian books.
Seventh Dimension -
The Door Offers Hope, Inspiration for Bullied and Troubled Teens
Congratulations to Shirley A. Roe. Her new Blog Travel the World
with Shirley A. Roe is now live.
http://shirleyroetravels.blogspot.ca/watch
for the website coming soon.
FEATURE:
Are You Getting Media
Fizzle Instead of Fireworks?
Tips for Troubleshooting Your Publicity
Efforts by Marsha Freeman
Article at a glance:
•If your emails get nothing, check the subject
line.
•Send
pitches at the right time of the day and week.•Make sure your pitch doesn't read like an advertisement.
Occasionally,
people who have what seems like a wonderful message get zero attention from the
press. They pitch their message to the print media, TV and radio, and post
engaging content on social media and ... crickets.
No
one writes about them. TV and talk show hosts ignore them. And their only
friends on Facebook are old high school and college buddies.
We've
seen it happen a few times here at EMSI - thank goodness, not many! Why would
the media not respond to a person with a powerful message, strong credentials
and a product, service or book they believe in?
When
our team sits down to analyze such situations, we usually find one of the
following is to blame:
•Wrong time of the day or week. You may be
sending your email at a bad time. The best time to send a media pitch is in the
morning. Our campaign managers here at EMSI recommend sending by 7 a.m. for
radio, by 8 a.m. for TV, and 9 to 10 a.m. for print. Don't send your email on a
weekend or at night, and don't wait until Friday afternoon!
•Problem with the subject line. If your email
subject line is a stopper, it's likely no one will open your email. If you're
not getting any reaction, try a different one. We find that keeping them short
helps - seven words, maximum. Make sure it's to the point. For instance, if you
own a dog-grooming business and want to share tips for pet owners, your subject
line might read: Dog grooming tips. Avoid symbols in the subject line -
question marks, hyphens, quotes and the like may get flagged by spam filters.•Bad timing for your message. No one's to blame; it's just the message isn't right for the media at this particular time. It may be the topic got a lot of attention in the past year or two and, without a current news hook to reawaken interest, journalists and show hosts are just, well, tired of it. This applies to a number of chronic problems in the world today that are both deserving of and in need of public attention, from child abuse to human trafficking.
•Your message is too advertorial. If it sounds like an advertisement, it's likely getting forwarded to the advertising department - or deleted. Pitches to journalists and talk show hosts should offer valuable information that audiences need, and want: tips, insights and advice you can offer based on your expertise. Your book should be treated as a credential, not the focus of your pitch (unless, of course, you're sending it to book reviewers).
•There's a problem with your book. Whether you're using your book as a marketing tool, or hoping to generate sales, if it doesn't convey your professionalism and expertise, it won't get you much media attention. Self-publishing and using small-press publishers are perfectly fine. But the final product must look and read like a quality publication. It pays to invest in a designer to produce a beautiful cover and a good copy editor to go over your final manuscript. Grammatical and punctuation errors, typos, poor organization and an overall poorly conceived book will hurt your credibility. If the media at first seem interested in your message, and then suddenly disinterested, you may need to polish your book.
Many
people embark on promoting their product, service or book, believing that as
soon as a few people see how great it is, it will become a roaring success. The
truth is, it's hardly ever that easy. Marketing is a continuous effort. The
people who develop recognized brands and large followings have often been at it
for quite a while. They actively seek new ways to engage and timely information
to share. And they don't stop once momentum starts to build.
Remember
the tortoise in that fabled race? You won't catch me napping!
Marsha
P.S.
If you need help getting effective publicity, give us a call! We've been
arranging interviews on radio and TV, and securing editorial coverage in
newspapers and magazines for over 22 years. Plus, we offer a comprehensive
social media marketing program for select clients, where we do it all for you.
P.P.S.
You'll be happy to know we are a pay-for-performance PR firm, so we never
charge a retainer and your media is guaranteed. Call my husband and partner,
Steve, at 727-443-7115, ext. 208, or just reply to this message. We'd love to
hear from you!
Allbooks Reviews INTERVIEW:
Please state your name and location. (city and State or Province, Country)
William C. Prentiss, Orlando, Florida
Tell us the title and publisher of your
book:
Title:
“Secrets of a boy, Lost”
Publisher: AuthorHouse
Tell us about yourself:I am a retired
teacher and college professor who has spent most my life working with troubled
kids, which is the subject matter for my book.
February, 2012
Give us an overview of your book It is semi-autobiographical and suitable
for young adult or adult reading. It
concerns a 15-year-old boy who runs away after the death of his parents and has
many adventures and crises as he tries to find his way. He gets in trouble with the law, detention,
court, and probation. Book is set in the
post WWII era and locales in Illinois, Missouri, Florida, Wisconsin, and Iowa.
What inspired you to write this book? Many parts of the book are based on my own
experiences as a teenager and later ones as I worked with troubled kids and our
seven troubled foster sons. I mainly wrote it to try to understand better this
same period in my own life and what might have happened if I had run away as
planned to do. What bothers me is why,
as a very successful kid, I also had such severe behavioral, physical, and
psychological problems. All of this I am
trying to sort out in the book.
How is your book different from other
books in this genre? I doubt that there
are very many fiction writers who can equal my experiences as a youth and as a
helper of troubled youth.
Where can people buy your book? AuthorHouse, Barnes & Noble, Amazzon, and
from me.
Are you working on another book? If so
when do you expect it to be published?
Yes. Hope to have it out this
year. I’m now completing the final
revision.
If you self published, what advice can you
give to fellow writers? Read the fine
print.
If published traditionally, tell us how
you benefited:
Can you share one of your marketing successes with us? Mainly the use of Facebook.
How did you find Allbooks Reviews and what
are you hoping for in your relationship with us? Found you on the internet. Hope to help spread knowledge of my book and
increase sales.
Was the low cost a surprise? What other things would you like Allbooks Reviews to offer writers? As much support in advertising and selling books.
Thank you for this interview and best of
luck with your book.
