•Make sure your pitch doesn't read like an advertisement.
•Bad timing for your message. No one's to blame; it's just the message isn't right for the media at this particular time. It may be the topic got a lot of attention in the past year or two and, without a current news hook to reawaken interest, journalists and show hosts are just, well, tired of it. This applies to a number of chronic problems in the world today that are both deserving of and in need of public attention, from child abuse to human trafficking.
•Your message is too advertorial. If it sounds like an advertisement, it's likely getting forwarded to the advertising department - or deleted. Pitches to journalists and talk show hosts should offer valuable information that audiences need, and want: tips, insights and advice you can offer based on your expertise. Your book should be treated as a credential, not the focus of your pitch (unless, of course, you're sending it to book reviewers).
•There's a problem with your book. Whether you're using your book as a marketing tool, or hoping to generate sales, if it doesn't convey your professionalism and expertise, it won't get you much media attention. Self-publishing and using small-press publishers are perfectly fine. But the final product must look and read like a quality publication. It pays to invest in a designer to produce a beautiful cover and a good copy editor to go over your final manuscript. Grammatical and punctuation errors, typos, poor organization and an overall poorly conceived book will hurt your credibility. If the media at first seem interested in your message, and then suddenly disinterested, you may need to polish your book.
You won't catch me napping!
When was the book released?:
Can you share one of your marketing successes with us? Mainly the use of Facebook.
Was the low cost a surprise? What other things would you like Allbooks Reviews to offer writers? As much support in advertising and selling books.